Helping Small Businesses
Grow & Compete with
the Big Guys

Over 25 million websites use the software and
training videos to grow their traffic, email
subscribers, and revenue.

Our Portfolio


Largest free WordPress training resource for beginners and non-techy users.

Learn more


Get more email subscribers & sales with the most powerful conversion optimization toolkit for websites.

Learn more


The world’s best drag & drop WordPress form builder used by over 5 million websites.

Learn more
MonsterInsights Logo


The most popular WordPress analytics plugin used by over 3 million websites.

Learn more

All in One SEO

Leading WordPress SEO plugin and toolkit to help improve your search engine rankings.

Learn more


Drag & Drop website builder for WordPress. Create custom website designs with no-code.

Learn more


Improve WordPress email deliverability with the best WordPress SMTP plugin.

Learn more
Smash Balloon Logo

Smash Balloon

#1 social feeds plugin for WordPress. Easily display social media content on your site.

Learn more
PushEngage Logo


The Leading Push Notification Software – Engage with visitors after they leave your website.

Learn more
Easy Digital Downloads Logo

Easy Digital Downloads

Easily sell digital products in WordPress, from eBooks to PDF files to software, and more.

Learn more
AffiliateWP Logo


Launch your affiliate program in WordPress to grow your sales without middle-man fees.

Learn more
WP Simple Pay Logo - WordPress Payments Plugin

WP Simple Pay

Accept one-time & recurring payments in WordPress without setting up a shopping cart.

Learn more
SendLayer - Email Delivery Service for Websites and Apps


Leading website email delivery service – powerful SMTP API for better email deliverability.

Learn more
WPCode - WordPress Code Snippet Management Plugin


Easily manage custom code snippets in WordPress with our WordPress code manager.

Learn more


Improve your website search with the most powerful WordPress search plugin.

Learn more


Best WordPress giveaway plugin to grow your email list, website traffic, and social media followers.

Learn more


Boost your eCommerce conversions with real-time social proof notifications.

Learn more
WP Charitable Logo - WordPress Donation and Fundraising Plugin

WP Charitable

Top-rated WordPress donations and fundraising plugin for non-profit organizations.

Learn more
Sugar Calendar icon

Sugar Calendar

Simple, light-weight event management and calendar solution for WordPress.

Learn more
Thrive Themes Logo - Growth Tool suite for WordPress

Thrive Themes

Powerful growth tool suite for WordPress to help boost your sales and conversion.

Learn more
Duplicator - Backup and migration plugin


Best WordPress backup and migration plugin to transfer your website.

Learn more
UserFeedback - Easily collect Feedback from your WordPress website.


Optimize each user’s experience by collecting user feedback with interactive surveys.

Learn more
Envira Gallery Logo

Envira Gallery

Create beautiful responsive photo and video galleries for your website in minutes.

Learn more
Imagely - Best photo gallery plugin to customize, manage, and sell your photos like a pro.


Best photo gallery plugin to customize, manage, and sell your photos like a pro.

Learn more
Photocrati - Get beautiful designs, blogging, galleries, and more with this epic WordPress theme just for photographers.


Get beautiful designs, blogging, galleries, and more with this epic theme just for photographers.

Learn more
Soliloquy - Create beautiful responsive sliders with this easy and powerful slider plugin.


Create beautiful responsive sliders with this easy and powerful WordPress slider plugin.

Learn more
Meet the whole family

We’ve Been
Around for a While

Years in business
Established 2009
Team of
Founded by
Syed Balkhi in
Over 12
Languages spoken
Sites using our software
Remote first

As seen in

We’re Building a Different
Kind of Company


Unlike most companies of our size, we’re fully bootstrapped (no investors). This freedom allows us to always do the right thing and stay focused on our mission: helping small businesses grow and compete with the big guys.

Awesome Motive in Time Square
Always Do The Right Thing

People First

We believe that businesses are built to serve people, and the profits should be used to impact those in and around the business. In our case, people who use our products (our customers), and people who build it (our team).

Purpose Driven

Talent is everywhere, but opportunities are not. Our goal is to help level the playing field with our superior tools, team, and training, so more small businesses owners can create a better tomorrow.

Purpose Driven - Awesome Motive Retreat Focus Time
Sites using our software

Join us and Make Cool Stuff from Anywhere!

The software we manage are seen by billions of internet users every month. Being a fully remote company, we’ve enabled ourselves to create an absolute dream team to help shape the web for billions worldwide.

We Believe Companies
Should Be Forces for Good

Building a product is great, but building a future is
better. With every purchase of our product, you
help us improve lives around the world.

Fighting Inequality
through Education

Syed Balkhi Center of Learning

Dob Krasang, Cambodia

Chuche Primary School

Chuche, Guatemala

Vijolom II Primary Schoool

Vijolom II, Guatemala

Villa Hortencia Antigua Primary School

Quiche Guatemala

Syed Balkhi Center of Learning

Stoeung Chak, Cambodia

* We built these schools in partnership with Cambodian Village Fund, Pencils of Promise, and Balkhi Foundation.

Technology Training Grants
Pencils of Promise School Built by Syed Balkhi and Awesome Motive
Higher Education Scholarships each year

We’re Joining Forces with
Those Who Share our Values

We believe that the world will be a better place if more small
businesses remain independent. This is why we partner with founders
through either full acquisitions or friendly minority stake investments
that protect their team and culture while keeping their businesses
operating independently for the long term.

Here are some of our Investments


Easily sell courses & memberships online. The #1 membership and LMS plugin for WordPress.

Formidable Forms

Turn your forms into data-driven applications. The most advanced WordPress form builder.

FunnelKit - WordPress Funnel Builder & Marketing Automations


Most powerful WordPress funnel builder and marketing automation toolkit for eCommerce sites.

Uncanny Automator Logo - #1 No-code Workflow Automation Plugin for WordPress

Uncanny Automator

The #1 no-code automation plugin for WordPress. Create powerful workflows to save time.

Pretty Links

Create shareable & brandable short affiliates links for emails, podcasts, YouTube, and more.

Advanced Coupons for WooCommerce

Advanced Coupons

Sell gift cards, add loyalty program, store credits, and other advanced coupon features in WooCommerce.

Easy Affiliate

Grow your sales with the power of referral marketing. Affiliate plugin for WordPress & WooCommerce.

Wholesale Suite for WooCommerce

Wholesale Suite

Ditch the spreadsheet and upgrade your wholesale business with the #1 wholesale suite for WooCommerce.


The best affiliate link management plugin for bloggers & publishers to increase site revenue.

UncannyOwl Logo

Uncanny Owl

A global leader in elearning solutions for WordPress. Create best-in-class LearnDash addons.

Business Directory Plugin for WordPress

Business Directory Plugin

Build any type of directory website including local business directory, staff directory, and more.

WP Tasty - WordPress Plugin for Food Blogs

WP Tasty

Share recipes and more with this WordPress plugin that is made specifically for food blogs.

Nutrifox Logo - WordPress Plugin for Nutrition Labels


Create, customize, and embed nutrition labels on any website.

MemberMouse - Membership plugin


Easily sell products, subscriptions, and memberships with this WordPress membership plugin.

HeroThemes - The leading WordPress customer support solution provider.


The leading WordPress customer support solution provider.

WishList Member - Membership plugin that will securely protect your digital downloads, online courses & content.

WishList Member

Membership plugin that securely protects your digital downloads, online courses & content.

WC Vendors - Turn your WooCommerce store into a thriving marketplace with this multivendor plugin.

WC Vendors

Turn your WooCommerce store into a thriving marketplace with this multivendor plugin.

Seahawk Media - Provide fast service turnaround with this white-label WordPress pro service marketplace.

Seahawk Media

Provide fast turnaround service with this white-label WordPress pro service marketplace.

When someone tells you it can’t be done, it’s more a reflection of their limitations, not yours!

Syed Balkhi
Founder & CEO of Awesome Motive