Who We Are

We are the people behind WPBeginner, OptinMonster, MonsterInsights, WPForms, SeedProd, and more. We believe in creating awesome user experiences. We are humbly considered thought leaders by many in our space because of our rapid growth and innovations. Whatever the market conditions or current trends, you will always find Awesome Motive leading the way to help our customers gain competitive business advantage and stay ahead of the curve.

Awesome Products Start with an Awesome Team.

Whatever the market conditions or current trends, you will always find Awesome Motive leading the way to help our customers gain competitive business advantage and stay ahead of the curve.
8 million
Using our Products
29 billion
Sessions Optimized
550 million
YouTube Video Views

Our Story

We started with a single goal: level the playing field for small businesses, so they can grow and compete with the big guys. We accomplish this goal by creating enterprise-level tools, team, and training for small business.
Company Timeline
  • WPBeginner Syed Balkhi launched WPBeginner, which is now the largest free WordPress resource site.
  • List25 Syed Balkhi started List25, a fun side project that's now in the top 2000 YouTube channels.
  • OptinMonster Syed Balkhi and Thomas Griffin co-founded OptinMonster, the most powerful conversion optimization software.
  • Soliloquy & Envira Envira Gallery and Soliloquy Slider plugin joins the Awesome Motive family through a merger deal and Thomas Griffin officially joins as the CTO.
  • WPForms Syed Balkhi and Jared Atchison co-founded WPForms, a drag & drop WordPress form builder.
  • MonsterInsights Syed Balkhi acquires Yoast Analytics, the most popular Google Analytics integration in the world and rebrands it to MonsterInsights.
  • WP Mail SMTP The most popular WordPress SMTP plugin joins the Awesome Motive family through an acquisition.
  • Sold Soliloquy & Envira In December, we sold Envira Gallery and Soliloquy to better focus on our growth tools.
  • ExactMetrics We acquired the famous Google Analytics Dashboard for WordPress plugin through our portfolio Company, MonstreInsights, and rebranded it to ExactMetrics.
  • Pirate Forms WPForms acquired Pirate Forms, a simple WordPress form plugin and retired it in favor of our modern WPForms plugin.
  • SeedProd The most popular coming soon & maintenace mode plugin for WordPress joins joins Awesome Motive through a merger. John Turner (founder of SeedProd) joins Awesome Motive.
  • Sold List25 In October, we sold List25 to realign our company focus on software. At the time, List25 had over 2.3M subscribers and 550M video views on YouTube.

Seem like a team you’d like to be a part of?

West Palm Beach Office 2701 Okeechobee Blvd
West Palm Beach FL 33409