Our Investments

We invest in companies that share our values.

We believe that the world will be a better place if more small businesses remain independent. This is why we partner with founders through either full acquisitions or friendly minority stake investments that protect their team and culture while keeping their businesses operating independently for the long term.

Here are some of our direct investments:


Easily sell courses & memberships online. The #1 membership and LMS plugin for WordPress.

Learn more

Formidable Forms

Turn your forms into data-driven applications. The most advanced WordPress form builder.

Learn more
FunnelKit - WordPress Funnel Builder & Marketing Automations


Most powerful WordPress funnel builder and marketing automation toolkit for eCommerce sites.

Learn more
Uncanny Automator Logo - #1 No-code Workflow Automation Plugin for WordPress

Uncanny Automator

The #1 no-code automation plugin for WordPress. Create powerful workflows to save time.

Learn more

Pretty Links

Create shareable & brandable short affiliates links for emails, podcasts, YouTube, and more.

Learn more
Advanced Coupons for WooCommerce

Advanced Coupons

Sell gift cards, add loyalty program, store credits, and other advanced coupon features in WooCommerce.

Learn more

Easy Affiliate

Grow your sales with the power of referral marketing. Affiliate plugin for WordPress & WooCommerce.

Learn more
Wholesale Suite for WooCommerce

Wholesale Suite

Ditch the spreadsheet and upgrade your wholesale business with the #1 wholesale suite for WooCommerce.

Learn more


The best affiliate link management plugin for bloggers & publishers to increase site revenue.

Learn more
UncannyOwl Logo

Uncanny Owl

A global leader in elearning solutions for WordPress. Create best-in-class LearnDash addons.

Learn more
Business Directory Plugin for WordPress

Business Directory Plugin

Build any type of directory website including local business directory, staff directory, and more.

Learn more
WP Tasty - WordPress Plugin for Food Blogs

WP Tasty

Share recipes and more with this WordPress plugin that is made specifically for food blogs.

Learn more
Nutrifox Logo - WordPress Plugin for Nutrition Labels


Create, customize, and embed nutrition labels on any website.

Learn more
MemberMouse - Membership plugin


Easily sell products, subscriptions, and memberships with this WordPress membership plugin.

Learn more
WishList Member - Membership plugin that will securely protect your digital downloads, online courses & content.

WishList Member

Membership plugin that securely protects your digital downloads, online courses & content.

Learn more
WC Vendors - Turn your WooCommerce store into a thriving marketplace with this multivendor plugin.

WC Vendors

Turn your WooCommerce store into a thriving marketplace with this multivendor plugin.

Learn more

Want us to invest in your company?

Other investments:

Minority stake investments that we hold by being a LP in various investment funds.

When someone tells you it can’t be done, it’s more a reflection of their limitations, not yours!

Syed Balkhi
Founder & CEO of Awesome Motive