Awesome Motive, a fast-growing software and media company with over 20 million websites using their software, today announced their acquisition of WP Charitable, a top-rated donation and fundraising software for nonprofits.

Over 10,000+ non-profit organizations and website owners across the world use Charitable to create fundraising campaigns and raise more money online.

The Charitable acquisition further strengthens Awesome Motive’s position as the market leader in the WordPress and digital eCommerce space as they continue to deliver innovative solutions that are helping shape the web for billions worldwide.

“We are excited to welcome WP Charitable to the Awesome Motive family,” said Syed Balkhi, CEO of Awesome Motive. “One of our core beliefs is that companies should be forces for good. This acquisition allows us to use our knowledge, experience, and resources to further empower those who’re changing the world for good”.

Tens of thousands of non-profit organizations already use Awesome Motive growth tools like OptinMonsterWPFormsMonsterInsightsWP Mail SMTP, AIOSEO, and others to grow their online presence. Now they can raise even more money online using the powerful donation features of WP Charitable.

“We’re excited to have Charitable join the Awesome Motive family, and I’m confident that the strength and leadership that Awesome Motive provides will ensure Charitable remains the leading online donation & fundraising solution for many years to come” said Eric Daams, co-founder of WP Charitable.

About Awesome Motive

Awesome Motive is a leading software and media company helping shape the web for billions worldwide. Collectively, their software powers over 20 million websites and includes many of the well-known website tools such as OptinMonster, WPForms, MonsterInsights, All in One SEO, PushEngage, WP Mail SMTP, SeedProd, Smash Balloon, and more. Awesome Motive has assembled a world-class team of industry experts (100% remote in over 45 countries) that provide unparalleled service and products to help small businesses grow and compete with the big guys.

About WP Charitable

Launched in 2015, WP Charitable is a top-rated WordPress donation and fundraising plugin. Over 10,000+ non-profit organizations and website owners across the world use Charitable to create fundraising campaigns and raise more money online. Learn more about Charitable at wpcharitable.com

Today, I’m extremely excited to share that all Sandhills Development products are joining Awesome Motive.

This includes several popular WordPress plugins including Easy Digital DownloadsAffiliateWPWP Simple PaySugar Calendar, and many more.

These brands are very close to my heart because when I first started selling premium plugins in 2013, we used Easy Digital Downloads, and we still use EDD to power our eCommerce.

This is one of those rare life moments where things have come full circle, and I honestly feel like I’m living in a dream.

Introduction – Quick Overview of the Plugins

Unlike our other investments, this is an acquisition of a large portfolio of plugins, so I’ll give a quick overview of what each of them do.

Easy Digital Downloads makes it easy for you to sell digital products online such as eBooks, digital art, premium software, and just about any type of digital files.

We use EDD to manage and sell our popular premium plugins because it makes it easy for us to collect recurring subscription payments on our website, manage software licensing, protect premium file access (so only members can access it), and more.

AffiliateWP is the leading affiliate management software for WooCommerce, Easy Digital Downloads, MemberPress, and other popular WordPress platforms. Simply put, it makes it easy for you to launch an affiliate program for your online store.

WP Simple Pay is a Stripe payment plugin that makes it easy for you to accept one-time or recurring payments on your website without setting up a shopping cart. It comes with a payment form builder and all the tools for you to securely accept payments on your site.

Sugar Calendar is a simple events calendar plugin for WordPress. It makes it easy to do event management, ticketing, and everything you need to manage / run an event. It also seamlessly integrates with WooCommerce, Stripe, and other solutions so you can sell event tickets and accept payments on your site.

Aside from that, as part of this deal, we’re also acquiring several free open source plugins such as the popular Transients Manager plugin that’s very helpful in debugging WordPress errors.

And most importantly, the entire team is also joining Awesome Motive, and we’re extremely excited because there are so many talented individuals that I have always admired for years who I’ll now get to work with on a daily basis.

Background Story

In 2013, when I launched OptinMonster, I needed a solution that made it easy for me to sell the premium plugin (digital download), restrict access & updates to only paying members, and most importantly accept recurring payments.

We ended up using Easy Digital Downloads because it helped us do all of that and more.

As we built more premium plugins like MonsterInsightsWPForms, etc they all used EDD.

Even the popular WordPress plugins we later acquired / invested in through the WPBeginner Growth Fund like Smash BalloonSearchWPUncanny AutomatorFormidable Forms, etc all used Easy Digital Downloads.

I can easily say that after WordPress, Easy Digital Downloads has a single largest impact on my online success.

This is why it has always had a special place in my heart.

Over the years, I became good friends with EDD / Sandhills Development founder, Pippin Williamson.

We first talked about joining forces back in 2015, but the timing wasn’t right.

After our acquisition of SearchWP in July, Pippin reached out, and we restarted the conversation.

After a few calls, we agreed that Awesome Motive will be the perfect home for Easy Digital Downloads and other Sandhills products given our vast experience in the WordPress industry.

I’m truly honored to have this opportunity to serve over 100,000+ users who use Sandhills Products to grow their online business.

What’s Coming Next?

Our work is just starting.

We will be leveraging the scale and knowledge of the Awesome Motive team to build more innovative solutions to help you grow your online business.

We have built a lot of internal tools to grow our eCommerce / digital product business that I’m really looking forward to sharing with the WordPress community.

We will be combining my vision + the vast knowledge of the Sandhills team to bring even more powerful features to you.

If you have suggestions on features you’d like to see in EDD, AffiliateWP, WP Simple Pay, or any of Sandhills plugin, then please let us know by sending us a message via WPBeginner contact form.

As always, I want to thank you for your continued support of WPBeginner. We look forward to bringing you more amazing solutions to help you grow your business.

Yours Truly,

Syed Balkhi
Founder of WPBeginner

P.S. Want to join our team and work alongside me in helping small businesses grow and compete with the big guys? We’re hiring.

We’re a fully remote team of over 200+ amazingly talented team members across 36 countries.

With over 30,000 websites, SearchWP is the leading WordPress search plugin on the market.

Today, I’m extremely excited to share that SearchWP is joining the Awesome Motive family.

Jon Christopher (founder of SearchWP) has done a phenomenal job in building the most advanced WordPress search plugin in the market. Started in 2013, SearchWP is one of the original WordPress search plugins. 

I have known Jon for years and have a lot of respect for all that he has accomplished. We have always been a huge supporter of SearchWP through our WPBeginner blog.

As he wanted to pursue the next chapter of his life, we started discussing the future of the SearchWP plugin.

Given our experience running a suite of popular WordPress plugins, SearchWP was a perfect fit for our family of products.

What does this acquisition mean for existing users?

Aside from the new ownership change, it’s business as usual. You can continue to use the plugin that you love without any interruptions.

With the exception of Jon, the entire SearchWP team will be joining Awesome Motive. This means that you are still being supported by the same talented people.

On top of that, we have added more team members from Awesome Motive that will be working on the SearchWP project (including myself).

With our experience and a dedicated team, we will be adding several new features and improvements to SearchWP in the near future.

What’s Coming Next?

Our work is just starting.

I have been in the WordPress industry since 2006 and have learnt a lot over the years. My websites get over 100 million visitors a year, and we know the importance of good site search. 

We have built a lot of internal tools to improve our website search that I’m really looking forward to sharing with the WordPress community.

We will be combining Jon’s vision with our own experience, so you can literally have the BEST search plugin in the industry without the high costs!

This is truly going to be a game changer!

Our goal is to build a search plugin that’s fast and results focused.

A WordPress search plugin that a beginner, non-techy, small business owner can easily set up in less than 10 minutes to grow their business.

I sat down with the team, and we have a crystal-clear 12 month plan. A lot of exciting things are coming your way in the coming months.

I want to thank Jon for all the hard work he put into SearchWP over the last 8 years, and I wish him all the best in his future endeavors.

I also want to thank all users who have supported SearchWP plugin so far, and I hope to earn your support for years to come.

Sincerely,

Syed Balkhi
CEO of Awesome Motive

Awesome Motive, the company that helps small businesses grow and compete with the big guys, announced today that it has acquired PushEngage.

PushEngage is a leading push notification software with over 10,000+ customers in 150+ countries who use the platform to reliably send over 9 billion notifications each month.

Awesome Motive is the company behind leading software like OptinMonster, WPFormsMonsterInsightsWP Mail SMTP, and more. Collectively their software powers over 15 million websites.

Publishers and store owners can use PushEngage’s web push notifications to send targeted personalized messages to users and bring them back to their website. These messages can include new blog post notifications, abandoned cart reminders, product announcements, and more.

The push notifications go directly to the user’s web browser or mobile device, which will help website owners increase their traffic, boost user engagement, and drive more sales overall.

“I first started using push notifications over 3 years ago and quickly realized that the click rate, engagement, and the opt-in rate is significantly higher than my email newsletter or any other engagement channel,” said Syed Balkhi, founder and CEO of Awesome Motive. “Today, our push subscriber list is larger than our email list, and push notifications consistently make the top 5 traffic sources on our sites.”

Both Awesome Motive and PushEngage share a similar commitment to helping customers succeed online and building the most user-friendly push notification solution for WordPress and beyond.

“With Awesome Motive’s vast resources and deep understanding of the marketing industry, I know we’ll be able to bring even more powerful solutions to the PushEngage platform,” said Ravi Trivedi, founder of PushEngage.

In the coming months, PushEngage will build deeper integration with other Awesome Motive products as well as popular platforms like WordPress, WooCommerce, Shopify, MemberPress, and more.

They’ll also be working on:

The entire PushEngage team will be joining Awesome Motive.

About PushEngage:
PushEngage is one of the leading web push notifications software in the market. With PushEngage, you can reach customers instantly with targeted and personalized push messages to drive traffic and grow sales.

Learn more at PushEngage.com.

Smash Balloon, the most popular social media feed plugins for WordPress, announced that it’s joining the Awesome Motive family.

Smash Balloon was launched in 2013 with the mission of helping businesses easily create and display custom social media feeds in WordPress. Today, Smash Balloon has over 1,300,000+ active installs.

“I’m thrilled to be joining Awesome Motive as a partner,” said John Brackett, founder of Smash Balloon. “I have a lot of respect for what Syed Balkhi and the team at Awesome Motive have built, and I’m looking forward to growing Smash Balloon and introducing exciting new features to our customers.”

Awesome Motive is the company behind leading software like OptinMonster, WPForms, MonsterInsights, WP Mail SMTP, and more. Collectively their software powers over 15 million websites.

With Smash Balloon, companies can display social media feeds in WordPress to leverage social proof, boost engagement, and increase conversions.

Smash Balloon offers 4 premium products including Custom Facebook Feed Pro, Instagram Feed Pro, Custom Twitter Feeds Pro, and Feeds for YouTube Pro.

Smash Balloon features include:

Smash Balloon also offers a Lite version of the plugins for those that want to try it out for free.

About Smash Balloon:
Smash Balloon is the world’s leading social media feed plugin that’s both easy and powerful.

Learn more at https://smashballoon.com/

With over 2 million active installs, All in One SEO Pack is one of the most popular WordPress SEO plugins in the world.

Today, I’m extremely excited to share that All in One SEO plugin is joining the Awesome Motive family.

Michael Torbert (founder of AIOSEO) has done a phenomenal job in building an amazing community over the last decade. Started in 2007, All in One SEO is the original WordPress SEO plugin. I have known Michael for years and have a lot of respect for all that he has accomplished.

As he wanted to pursue the next chapter of his life, we started discussing the future of All in One SEO plugin.

Given our experience running a suite of popular WordPress plugins, All in One SEO was a perfect fit for our family of products.

What does this acquisition mean for existing users?

Aside from new ownership change, it’s business as usual. You can continue to use the plugin that you love without any interruptions.

With exception of Michael, the entire All in One SEO team joined Awesome Motive. This means that you are still being supported by the same talented people.

On top of that, we have added more team members from Awesome Motive that will be working on the All in One SEO project (including myself).

In a near future release, you will see a small plugin design refresh in the WordPress admin area.

With our experience and a dedicated team, we will be adding several new features and improvements to All in One SEO WordPress plugin in the near future.

What’s Coming Next?

Our work is just starting.

I have been in the SEO industry since 2006 and have learnt a lot over the years. My websites get over 60 million visitors a year, and we have built a lot of internal SEO tools that I’m really looking forward to sharing with the WordPress community.

I’m also friends with some of the leading SEO experts like Neil Patel, Eric Siu, Harsh Agrawal, and others.

We will be bringing the best of their knowledge along with several of their internal tools into the All in One SEO plugin, so you can literally have the BEST SEO tool in the industry.

It’s truly going to be a game changer!

Our goal is to build a SEO plugin that’s reliable and results focused.

A WordPress SEO plugin that a beginner, non-techy, small business owner can easily setup in 10 minutes and actually get actionable insights on how to improve their rankings.

We have a lot to cover, but we’re up for the challenge. I sat down with the team, and we have a crystal-clear 12 month plan. A lot of exciting things are coming your way in the coming months.

I want to thank Michael for all the hard work he put into AIOSEO, and I wish him all the best in his future endeavors.

I also want to thank all users who have supported All in One SEO plugin so far, and I hope to earn your support for years to come.

Sincerely,

Syed Balkhi
CEO of Awesome Motive